Now that you have a website, it is time to get traffic (Customers) to your website. There are various ways to do this, but we have found that the following two ways deliver the best results. Firstly you have SEO (Search engine optimization) and then you have lead generation. Both of these options will get your website in front of unique customers that are looking for your services or products.
Search Engine Optimization is when your website will show up organically in search engines for certain keywords. What we mean by organically, it means that you do not have to pay a certain fee to force traffic to your website. Search engines will see your websites content as valued content for the specific search term which a person has searched for. This is ideally what you want your website to do, as pay per click campaigns can become an expensive way to generate traffic or leads. To get your website optimized for search engines, you would need a web designer that understands and knows how to design a website according to search engines standards and requirements. This will be a monthly task for your web designer to ensure that your website stays optimized as well as improve in its rankings.
We have very affordable monthly SEO packages to suit your business needs.
Lead generation is a quick and effective way to get new leads through paid marketing campaigns. However certain industries are very competative and cost per clicks can become expensive. With our lead generation campaigns we research, design and deploy ad campaigns via social media platforms as well as paid search and display campaigns on search engines like Google, Yahoo & Bing. We then monitor these campaigns through detailed reporting statistics that help us to improve on each campaign.